This is an add for losing Weight that to me sends a negative message or could lower someones self esteem or confidence.
This ad intents to send out a message for health and fitness. In some ways you can think of it as a positive message for people to lose weight. I think of it as a negative message that could really hurt people's feelings. Some people can't quite control their weight. Also just because someone is heavy or overweight doesn't mean they are a "whale." Also you can lose weight without becoming vegetarian.